The “Michael Kors and the handbag wars” review examines the staying power of one of America’s most prestigious companies due to the unpunished counterfeiting of its stylish original handbags. This scandal had huge repercussions in the US and served to make consumers aware that the same brands make cheaper copies of their products for specialised outlets. It is important to protect the brand, as it costs a lot of money to build its image.
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